Consumers fear health risks of ultra-processed foods – but lack guidance needed to make healthy choices

Published on February 14, 2024
  • New study of nearly 10,000 consumers across 17 European countries finds the majority of consumers think ultra-processed foods are bad for their health
  • Despite these concerns, there is widespread confusion about ultra-processed foods in consumers’ diets
  • The ‘Consumer perceptions unwrapped: ultra-processed foods’ report makes a series of recommendations to food authorities, manufacturers and retailers to support consumers to make informed decisions.
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