World’s First IP Factory with the EIT Community

In less than a year, MeNow has evolved from an AI-powered ingredient discovery startup into a world-class IP factory. With over five patent applications filed, MeNow’s portfolio spans high-impact innovation areas including longevity (SIRT1 activators), next-generation retinol alternatives, and GLP-1 pathway activators, addressing one of the fastest-growing global markets in appetite regulation, metabolic health, and weight management. MeNow exemplifies how EIT Community programmes empower startups to move beyond services and become true creators of category-defining intellectual property.

From acceleration and strategic mentoring to global market access, EIT Community programmes support startups in refining breakthrough technologies, validating market demand, securing international partnerships, and generating tangible commercial impact. By combining Catalyse NEB’s sustainability-driven innovation framework with Calling2Scale Japan’s structured internationalisation pathway, the EIT Community has empowered MeNow to transform advanced AI research into a market-ready ingredients, developed for rapid commercialisation through industry partnerships with measurable economic and environmental impact.

MeNow is a deep-tech startup redefining how the food, cosmetics, and materials industries discover, validate, and upcycle natural ingredients. Through its AI-driven ingredient discovery and upcycling platform, MeNow scans millions of molecules to identify high-value, bioactive compounds up to ten times faster than traditional R&D approaches. This capability dramatically reduces development costs and environmental footprint, while enabling the creation of truly disruptive, next-generation ingredients with superior performance and differentiated functionality.