Mars and EIT Food Announce Winners of the Fiber Valorisation for Pet Food Challenge

Published on March 13, 2025

EIT Food, the world’s largest innovation community, and Mars Petcare, a global leader in veterinary care, nutrition, and breakthrough programs in diagnostics, wearable health monitoring, DNA testing, and pet welfare, have announced the successful conclusion of the Fiber Valorisation for Pet Food Challenge, an open innovation challenge identifying innovative solutions that can transform byproducts from agricultural processing into nutritious ingredients for pet food.

The winners of the Fiber Valorisation for Pet Food Challenge, BioscienZ and CREMER Sustainable Nutrition, will develop proof-of-concept studies to drive innovation in sustainable pet food ingredients.

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